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Course Descriptions
     
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Undergraduate

Becky Wyman, Torn

BCST 130 Design for Moving Media
This interdisciplinary course trains students in the essential vocabularies and concepts of broadcast design, examining a range of diverse issues of central importance to the broadcast designer such as previsualization, cinematography, media theories, digital culture, new media and critical studies. Prerequisite: CMPA 110.

BCST 206 Digital Media Studies for Broadcast Design
Media studies provides the foundation for visualizing and understanding motion. Extensive storyboarding and previsualization are introduced along with motion studies, layering, compositing, visuals, words and music. Broadcast graphics, film titles and promos, visual effects, and television commercials are discussed. Prerequisite: BCST 130 or GRDS 348.

BCST 235 Editing Theories and Techniques
This course covers all of the basic grammar of editing through hands-on exercises and real-life examples. From the Kuleshov effect to the contemporary aesthetics of non-continuity and elliptical editing, students are introduced to the major theories behind the development of various editing techniques. The class focuses on conceptualizing projects for the edit in various design contexts. Prerequisite: BCST 206.

BCST 305 Time-based Media for the Art Gallery
Utilizing a range of tools, this class explores and produces time-based artworks for the gallery context. These works can include DVD, video and sound installations; performance work; and interactive environments. Students are expected to consider the technical, aesthetic and conceptual concerns of these art forms and produce practical assignments that are grounded in historical and theoretical research. Prerequisite: ITGM 353.

BCST 309 Motion Graphics
This course introduces fundamental concepts for motion graphics, including graphics and promos for television networks and film titles and logos for advertising. The focus is on design presentation and development, screen composition, graphic transitions and content. Prerequisites: GRDS 205, BCST 206.

BCST 360 Cinematography for Broadcast Design
This course addresses camera operation, lenses, film stocks, filters, lighting and light measuring, as well as the art and aesthetics of cinematography. Through hands-on practice and exercises, students are introduced to the science behind lighting ratios and exposures, film stocks and emulsion tests, and telecine transfers. Prerequisite: BCST 235.
Student work

BCST 369 Time-based Typography I
This course addresses historical and contemporary typographic design concepts using film and television. Students construct graphic elements and typography for use in projects while addressing issues of motion and dynamic relationships. Prerequisite: GRDS 205.

BCST 400 Concept Development for Final Project
Students develop methods for cultivating ideas and the understanding of narrative, non-narrative and new media storytelling and solid visual definition as it relates to screen design and film language concept development. Prerequisite: BCST 309.

BCST 401 3-D Motion Graphics
This course explores the foundations of 3-D environments. Modeling, textures, lighting and animating are covered with simple animations, logo and shape motion, and environmental visual effects. Prerequisite: BCST 206.

BCST 406 Social Issues Presented in Broadcast Media
This class develops an understanding of the documentary format as it relates to contemporary broadcast contexts. Through a process of critical viewing and analysis of the documentary form, along with practical assignments, students are expected to explore and develop models of documentary that work in the broadcast world. In addition, students are expected to develop a thorough understanding of the history, techniques and issues related to the documentary form. Prerequisite: BCST 235.

BCST 408 Packaging for Broadcast Design
This course discusses historical and contemporary broadcast packages as they relate to design, marketing strategies and branding. These concepts are useful in the creation of show openings, tags, bumpers and other elements that develop network identities and broadcast entities. Prerequisite: BCST 309.

BCST 448 Broadcast Design Studio I
Students execute the preproduction phase including analysis and critique, organization and scheduling. The goal is to create a coherent body of work expressing the student’s artistic vision through his or her acquired skills. Prerequisites: BCST 309, BCST 369.

BCST 449 Time-based Typography II
This course continues the exploration of typography used in moving media. Advanced topics are discussed along with projects based in film, broadcast and new media. Prerequisite: BCST 369.

BCST 490 Broadcast Design Portfolio

This course prepares students for employment in the field. Students are expected to investigate career opportunities and the requirements of the position of interest. Development of a portfolio and demo reel is enhanced through the continued study of motion graphics, compositing and sound. Prerequisite: BCST 448.

BCST 495 Special Topics in Broadcast Design
The topic of this course varies from quarter to quarter. Each seminar focuses on various problems in the broadcast design field and allows the advanced student an opportunity to pursue individual or collaborative projects related to the subject of the course. Prerequisites: Vary according to topic.

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Graduate

Student work

BCST 705 Visualization and Concept Storyboarding

In this course, students are expected to develop the ability to visualize various creative solutions to problems in broadcast design. Students learn concept development, engage in the application of appropriate narrative and visual storytelling to those concepts, and produce storyboards that portray concepts accurately and vividly. In the creative phase of production, students are subject to traditional industry constraints, including typical production guides and guidelines.

BCST 709 Cinematography and Editing
This course introduces the foundations of filmmaking through the critical examination of historical materials. The theoretical and practical applications of the course culminate in the compilation of imagery that encompasses a variety of ideas and concepts and utilizes film and video cameras and editing techniques.

BCST 721 Media Theory in Broadcast Design

This course integrates historical studies, broadcast design theory and practice, and contemporary art in the study of early and current thought in broadcast and media design. Students are expected to analyze and conceptualize broadcast and media design principles through active discussion in the classroom, research projects and independent analyses that stimulate critical thinking that can be applied to design issues.

BCST 735 Broadcast Design Studio I

This seminar studio course begins the research and exploration necessary to ensure successful completion of a thesis. Students define a personal direction and engage in theoretical exploration. They begin to formulate plans for their thesis project in a self-directed and flexible format. Prerequisite: BCST 721.

BCST 740 Dynamic Typography
This course reviews the theories and principles of typography and composition with a focus on understanding the dynamics of motion, legibility, content and message. Prerequisite: GRDS 709.

BCST 745 Broadcast Design Studio II

This seminar studio continues the research and exploration of thesis ideas developed in Broadcast Design Studio I. In addition to continuing theoretical exploration, students engage in project organization and pre-production to prepare for the final thesis class. Prerequisite: BCST 735.

BCST 749 Broadcast Design Portfolio

Students focus on the integration of imagery, Web sites, video and various other elements into a broadcast design portfolio. Students create effective tools for self-promotion, including a reel, CD compilation, Web site, cover letter and résumé. Proper and effective marketing techniques, interviewing techniques, job search strategies and business practices are covered to provide an understanding of operations in the broadcast industry. As the culmination of their program, M.A. students enroll in this course during their final quarter. Prerequisite: GRDS 709.

BCST 756 Works of Art in a Digital Culture
This course presents an in-depth study of contemporary digital culture through readings, writing and presentations. Students analyze and critique the role, definition and application of art in contemporary culture. Students also work together to produce a group exhibition addressing issues related to their research and present it in a local gallery or other public context.

BCST 758 3-D Motion Graphics
This course focuses on the creation of 3-D elements for compositing with live action and 2-D art. Students are responsible for the modeling and animation of 3-D elements, with an emphasis on lighting and camera placement as they apply to motion graphics environments.
Yuya Kato, M6

BCST 760 Alternative Methods in Broadcast Design
This class explores a variety of non-traditional practices for time-based work. Students explore ideas of narrative form, image genres and visual language issues dealing with context and audience. Prerequisite: BCST 721.

BCST 762 Advanced Typography
This class discusses aspects of typography in motion in a wide array of screen applications. The course reinforces students' ability to recognize the concepts of typography and the aesthetic use of logos and text. Strong emphasis is placed on the technical, analytical and aesthetic use of typography and the practical application of these concepts. Prerequisite: BCST 740.

BCST 764 Design in Professional Contexts
Students plan and execute a Public Service Announcement (PSA). Selected pieces may be broadcast locally. This project utilizes advanced motion graphics concepts, typography and client interaction. The course focuses on developing and professionally executing a personal artistic vision. The completion of the project contributes significantly to a body of work to be applied to a final demo reel. Prerequisite: GRDS 709.

BCST 766 Business Issues in Broadcast Design

This course covers the workings, promotion and operation of design businesses, preparing students for roles as freelancers or business owners in today's economy. Topics include developing a sound business plan, freelancing, agency work, client relations and problem resolution, compensation and benefits, profitability, and organizational structure and functionality.

BCST 768 Social Narrative for Broadcast Design

Through the hands-on process of active production along with critique and analysis of historical and contemporary practice, students scrutinize and evaluate the role of the director in producing broadcast pieces of short duration, such as PSAs. Emphasis is placed on research and the integration of history and practice as students work with and coordinate a variety of individuals in diverse specialties of the production process to complete an aesthetic, concept-driven piece. Prerequisite: BCST 709.

BCST 780 Special Topics in Broadcast Design

This course provides students with an opportunity to focus on particular issues in the field of broadcast design or to study advanced techniques and processes. Faculty, course content and prerequisites vary each time the course is offered. The course may include lectures, discussions, individual projects and critiques, depending on the nature of the topic.

BCST 790 Broadcast Design M.F.A. Thesis

Broadcast design M.F.A. students develop an innovative and theoretically informed body of work that is exhibited in a manner and context that supports its creative content. A written component that addresses the theoretical premise of the work is also produced. Prerequisite: BCST 735.


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