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| An abundance of computers,
combined with small class sizes and individual instruction,
gives SCAD students a distinct advantage. Students have access
to the latest versions of popular graphic design software
such as QuarkXPress, Adobe Photoshop, Adobe Illustrator and
MacroMedia FreeHand. |
The graphic design program encourages
innovation while stressing strong technical and presentation skills.
Students gain a background in design history and theory and then
experiment and develop their own design approaches.
A comprehensive curriculum prepares graduates for a wide range of careers in
the industry. Graphic design majors can increase their career possibilities by
pursuing a double major in a related field, such as broadcast
design, illustration, interactive
design and game development, industrial design or photography.
The undergraduate program begins with design history, theory and traditional
hand skills, then progresses to current graphic design practices and technology.
Students design advertising campaigns, logos, multimedia/interactive applications,
packaging, posters, publications, Web pages and more. Graphic design students
also learn about the printing process and produce printed material for their
portfolios.
At the graduate level, students improve their technical and conceptual skills
while developing a personal creative vision. Graduate students express their
design philosophies in a thesis project or showcase a comprehensive body of work
in an exhibition. At both the undergraduate and graduate levels, coursework parallels
professional practice and often involves actual clients.
Advanced graphic design courses are taught in computer/studio classrooms using
continually updated hardware and software. Classroom facilities include Macintosh
computers equipped with CD burners. Students learn to use Adobe Illustrator,
InDesign and Photoshop; Macromedia Director, Dreamweaver and Flash; QuarkXPress;
and other graphics packages.
Classroom instruction is complemented by field trips to printing companies, advertising
agencies and graphic design studios, as well as off-campus trips to New York
and abroad. Special guests have visited the department, including Supon Phornirunlit
of Supon Design, Seymour Chwast of Push Pin Studios and Steff Geissbuhler of
Chermayeff & Geismar Inc. Students gain real-world experience by entering
competitions and by completing freelance assignments for local businesses and
organizations. Students also are encouraged to pursue internships in the field
to strengthen their portfolios and gain additional practical experience prior
to graduation. In addition, students are encouraged to join Counterform, the
graphic design student club, as well as the student chapter of the American Institute
of Graphic Arts.
"I think SCAD really prepares students
for the working world. I have had several classes in which
the classroom is
set up like a design firm, where the teacher plays the role of art director
and students work in design teams toward a common goal."
--Cindy Althen, Pittstown, N.J., B.F.A. student |
Career options include graphic design for publishing houses, advertising agencies,
corporations, the printing industry, newspapers and magazines, production houses,
service bureaus, catalog publishers, financial institutions, television, the
fashion industry and movie studios. Other opportunities may be available in art
direction, package design, design direction, multimedia and Web design, exhibition
design, retail identity design, sign system design, layout and environmental
graphics.
Read more about the graphic design department!
• Alumnus scores big-league position
• Graphic design class teaches more than fundamentals
• Alumna realizes dream of working for Nike
• Alumnus begins new chapter in design career
• Graphic design makes mark
• Student's work hits the streets
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